Why Hire a Coach?

No one "needs" a coach. But people are certainly hiring them. Perhaps the answer to this question is best explained by an article by Carol Smith, Los Angeles Times, 5/20/96:

"The reasons people use coaches are varied. Chief executives frequently look for coaches to serve as objective sounding boards. A university professor torn between teaching and publishing responsibilities used a coach to help her figure out how to prioritize her work life. A few companies have hired coaches to help executives smooth out relationships with employees. Many independent business owners seek out coaches to keep them on track as they build their businesses."

"A coach may be the guardian angel you need to rev up your career"

MONEY Magazine

"Coaching is the number two growth industry right behind IT (Information Technology) jobs, and it's the number one home-based profession."

Start-Ups Magazine

"Across corporate America, coaching sessions at many companies have become as routine for executives as budget forecasts and quota meetings."


"Executive coaches are not for the meek. They’re for people who value unambiguous feedback. All coaches have one thing in common, it’s that they are ruthlessly results-oriented."


"I absolutely believe that people, unless coached, never reach their full potential."

--Bob Nardelli, CEO, Home Depot

"I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable."

John Russell, Managing Director, Harley-Davidson Europe Ltd.

"Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies."

Fortune, 2/19/01, "Executive Coaching -- With Returns a CFO Could Love"

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